As you may have noticed, I spend a lot of time thinking about the impact of overconsumption on the environment and what to do about it.
Based on my success to date, I suspect that convincing American consumers to buy less stuff is only a tad easier than trying to swim upstream wearing a pair of cement flippers. Most of us are working our keisters off in order to increase our consumption, not reduce it. So, a major problem with advocating consumption reduction for the sake of the environment is the paucity of people clamoring to have less stuff. (Hark! Do I hear the sound of one hand clapping?)
Nevertheless, I feel duty-bound to try to make a case for consumption reduction because I’ve seen the environmental future and it ain’t pretty, and the more we consume now, the uglier it’s gonna get.