Two Small Ideas for Big Consumption Reduction


First, I want to thank you for visiting my blog and apologize for my recent paucity of posts.  Second, I’d like to pass along a passage from Annie Leonard’s book, The Story of Stuff, that contains a couple of ideas for big-environmental-bang-for-the-buck consumption reduction.

Here’s the quote:

Some consumer products are so inherently toxic or wasteful or energy intensive that improving production just isn’t a viable option and it would be better to just stop making and using them.  If I could wave a magic wand and do away with two everyday items in order to have a huge positive impact on human health and the well-being of our planet, those two things would be aluminum cans and PVC [plastic].  And if you’re looking for some really easy, immediate things you can do to lessen your own impact, start by eliminating these two toxic and totally unnecessary materials from your life.[1]

On pages 64 through 72 of her book, Leonard explains in greater detail why she chose those two products.  I hope you’ll take a look.

Thanks again for the visit, dear reader!

[1] Leonard, Annie. 2010. The Story of Stuff: How Our Obsession with Stuff Is Trashing the Planet, Our Communities, and Our Health—and a Vision for Change. New York: Free Press, p. 64.


2 thoughts on “Two Small Ideas for Big Consumption Reduction

    • Thanks so much, Fran! I came up with the idea for the Tattered Armband Alliance a few months ago, and, knowing just this side of nothing about marketing, I’ve been wondering since then (in spare moments) about the best way to recruit members. Yesterday, I decided to quit waiting for lightning to strike and just go ahead and get the idea out there. Over the coming weeks, I will be using social media to try to contact like-minded people and organizations. When I have time to learn how to use the tools, I’ll make some videos to explain and draw attention to the Tattered Armband Alliance. In the meantime, I’ll keep blogging.
      If you like the idea but you’re not ready to wear a tattered armband out in public, you might try posting a picture of yourself on social media with a tattered armband and writing an explanation of its signifcance to help recruit members. Or, if you want, you could talk to people about the idea, tell them about my blog, and ask them to follow me on Twitter. Hopefully, we can reach “critical mass” quickly. In the meantime, getting this started will require some brave souls to step out in front.
      Thanks again, Fran, for the comment and the question!

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